• Eliminates up to 100% of frizz
• Smoother and Silkier
• Reduces curl up to 80%
• Straighter and Shinier
• Easier and Faster to blow-dry
• Resistant to the effects of humidity
• Rejuvenates and revitalizes your hair
• Results typically last 12 weeks depending on hair type and after-care
• Gentle enough to use on ALL hair types: color treated, chemically processed, bleached or highlighted
• NO Formaldehyde or formaldehyde derviatives
• One of the safest smoothing treatment formulas available
We’ve searched long and hard for a safe alternative to the formaldehyde-based Brazilian Keratin treatments that you love. They just make your hair frizz-free and shiny. The problem was that formaldehyde-free products just didn’t work. They either gave a poor result or they didn’t last very long. Worse yet, some of them said they were “safe” and “formaldehyde free” but they really weren’t. Though we take extensive measures to reduce the amount of chemicals in our air and the results of all of the air tests in our salon show we are well below the minimum levels for safe exposure, formaldehyde is just not something we prefer to work with.